Many naturopathic doctors didn’t choose this work because they wanted to market a business.

They chose it because they care deeply about healing, prevention, and supporting the whole person.

And yet, at some point, marketing becomes unavoidable — often bringing with it frustration, discomfort, or a sense that something feels off.

But what if marketing your practice didn’t have to feel so heavy?

A naturopath once told me, “Always trust the body’s ability to heal itself when given the right tools.” It’s a principle that guides so much of natural medicine and, interestingly, it applies just as well to running a business.

Running a naturopathic practice is more than just helping patients heal—it’s also running a business. From managing schedules and patient communications to marketing and finances, the “business side” of naturopathy can feel overwhelming. That’s where working with a business coach comes in. A business coach helps you find clarity, streamline operations, and set a sustainable path forward so you can focus on what you do best—caring for your patients.